Hedi Slimane, who recently took over from Stefano Pilati as Yves Saint Laurent’s creative director, has announced that come his SS13 debut line, the Yves Saint Laurent collection will be renamed to Saint Laurent Paris. Along with the name change, the iconic fashion house will undergo a contemporary revamp which will capture the main components that inspired the Rive Gauche’s ready-to-wear line in 1994 – youth, freedom and modernity.

The new name will be in the same font and nomenclature the founder first used for his ready-to-wear line in 1966. According to a spokesperson for the label, the original branding will restore “the house to its truth, purity and essence – and taking it into a new era”, while “respecting the original principles and ideals.” The brand’s logo will also remain the same.

pic and info: HUH

Starring in Yves Saint Laurent’s new commercial for their La Nuit de l’Homme fragrance is Vincent Cassel, who is joined by Hungarian supermodel, Eniko Mihalik. Alyssah Ali and Marine Vacth are also in the ad, which was directed by none other than Darren Aronofsky.

Yves Saint Laurent showcased a spectacularly perfect collection at Paris Fashion Week. Creative Director, Stefano Pilati, combined elegance, with a laid back, boyish charm to make what is no doubt one of the best offerings I’ve seen this season. Impeccable tailoring, contrasting shades, tweed suits (!!!), and more. I tip my proverbial hat to Pilati.

More after the jump.

Take a look at the elegant eyewear offerings from Yves Saint Laurent’s Fall/Winter collection. The ads star Daria Werbowy, with esteemed duo Inez van Lamsweerde and Vinoodh Matadin taking photo credits.

Ever since I’ve seen Kate Moss in her leather dress I decided that I needed something just like this in my life. Up until now, I haven’t seen anything that really peaked my interest, but today I stumbled onto onto this piece by Yves Saint Laurent. I fancy it so much that I even put together a nice littled outfit on Polyvore.

Check it out after the jump.