Rihanna wears pineapple-printed swimwear in the new ad for Vita Coco drinks. The campaign, dubbed ‘Viva Vita’ is about having fun and enjoying life, and was shot in Milk Studios by Terry Richardson.  Check it out.

info: popcrush.com

Rihanna covers the May issue of Elle, and also stars in a short three-and-a-half minute film where she dances and speaks in sexy Spanish.

Check out the film above, and the cover shot along with images from the issue after the jump.

Rihanna has already worked in the past with Emporio Armani for a lingerie and an Armani Jeans campaign, but this time around, the pop star teamed up with the fashion house to design a capsule collection consisting of a handful of items including tees, leather jackets, lace lingerie and denim. Look for the collection to release later this month at Macy’s.

pic and info: mama’s a rolling stone

Following Lady Gaga, Rihanna makes the cover of Vogue. Shot by Annie Leibovitz, the pop star is also featured in a spread inside the magazine.

Check out the images after the jump.

Rihanna’s new video bares a striking resemblance to 19-year-old German fashion photographer, Philipp Paulus‘ series entitled Paperworld. His images were published last Summer, and looking at the two images side by side, you’d be hard-pressed to believe that the people behind the set design were unfamiliar with Paulus’ work.

This is the second time Rihanna’s been accused of plageurism for this video, as her plastic costumes are reminiscent of David LaChapelle’s photography.

Check out the video, and a behind-the-scenes look at Paperworld after the jump.

Check out Rihanna’s latest video, S&M, which has a cameo by Perez Hilton.

The video for Rihanna’s “Te Amo” has leaked. Starring in the video next to Rihanna is French supermodel Laetitia Casta. Watch as the pair grind and swing from a bondage set. Quite chic indeed.