The sexy, seductive and sultry Paz De La Huerta stars in the campaign for Agent Provocateur’s new Petale Noir perfume. Here’s a first look at one of the ads which features the 28-year-old actress.

pic and info: highsnobette.com

Take a look at a little promo video directed by Steven Klein for Lady Gaga’s new fragrance.

We’ve previously reported that Jimmy Choo would be releasing their first fragrance to celebrate their 15th anniversary. Here we get a look at the first ad, which stars who else but the founder and creative director of the brand, Tamara Mellon. Look for the perfume to release January 15th.

To celebrate their 15th anniversary, Jimmy Choo will be releasing their first ever fragrance. Retailing for $95, the perfume features notes of exotic tiger orchid, sweet toffee and Indonesian patchouli, mixed with green top notes.

Lindsey Wixson’s first ever perfume campaign is for Versace. The 16-year-old model stars in the Versace Vanitas campaign. Is it just me or does she look like a little like Donatella?

More after the jump.

We’ve previously reported that Katy Perry is entering the fragrance market, and now we show you what the bottle will look like for her first perfume, Purr. Pretty consolidated for Katy Perry..

Katy Perry poses suggestively in a latex  cat suit in the ads for her first perfume, Purr. The images were shot by Miles Aldridge, and expect the new fragrance to hit stores next month.

pic and info: WWD

Marc Jacobs has just launched a new fragrance and he’s advertising it with ads starring himself naked. We’ve seen him in his ads before repping LV with a bag covering his crotch. I’m sure enough women (and men) will be going all goo-goo for these images.j

More after the jump.

The face for Versace’s new fragrance, Versus, is – you guessed it – Lara Stone. What a surprise:) They even shot a commercial with her. Check it out after the jump.