Hedi Slimane, who recently took over from Stefano Pilati as Yves Saint Laurent’s creative director, has announced that come his SS13 debut line, the Yves Saint Laurent collection will be renamed to Saint Laurent Paris. Along with the name change, the iconic fashion house will undergo a contemporary revamp which will capture the main components that inspired the Rive Gauche’s ready-to-wear line in 1994 – youth, freedom and modernity.

The new name will be in the same font and nomenclature the founder first used for his ready-to-wear line in 1966. According to a spokesperson for the label, the original branding will restore “the house to its truth, purity and essence – and taking it into a new era”, while “respecting the original principles and ideals.” The brand’s logo will also remain the same.

pic and info: HUH

Tags: Yves Saint Laurent