If you’ve been following us on Facebook you’ve probably already heard that Gwen Stefani has become the new face for L’Oreal (if you’re not following us, you should be!!:)). Here we get a look at the first TV ad, in which Gwen praises the new “Infallible Le Rouge” lipstick, which supposedly lasts up to ten hours.

Tags: Gwen Stefani, L'Oreal