People were uncertain as to why Madonna would no longer be appearing in the upcoming ads for Louis Vuitton. Now we now the reason why. She switched camps and joined Dolce & Gabbana to appear in their ads for 2010 Spring/Summer, which first appears in the pages of Vanity Fair Italy.

The campaign harks back to the Italian brands roots, which was why they chose to go with Italian-born Madonna Louise Ciccone, recalling the strong, raw sensuality of Anna Magnani (an Italian actress known for her emotional authenticity).

In the magazine, Stefano Gabbana adds that Madonna was the perfect model for this campaign because “she loved the collection…she is passionate and impressively knowledgeable about Italian cinema.”

The campaign was shot by Steven Klein and I have to admit, I like these the photos. They’re far more natural and affable than the LV ones.

More after the jump.

pic and info: Swide

Tags: ad campaign, Dolce & Gabbana, Madonna