Pepe Jeans has turned to Alexa Chung to rep their collection for Spring/Summer 2010. Things aren’t looking too good for the style icon whose MTV show got cancelled after just two seasons, but I’m sure she’ll be just fine. As for the photos, there isn’t much to say about them. Nothing too exciting going on here.

pic and info: TFS

Tags: ad campaign, Alexa Chung, Pepe Jeans