Swedish fashion colossus, H&M have teamed up with UNICEF and their All for Children program, which aims at defending the rights of children in India. The goal of the five-year project is to provide support to children living in one of the world’s most underdeveloped cotton-producing regions, and to improve their standard of living. H&M have donated $4.5 million in hopes that children will be given proper schooling as an alternative to working in the cotton fields. Another goal is to provide regular medical attention and food supplies.

Customers can also help by purchasing the organic cotton tote bag seen above, designed by Sonia Rykiel exclusively for H&M. It will be available on December 5th at over 1500 stores. 30% of the proceeds will go to UNICEF.

You can follow the project’s development here, or their Facebook and Twitter pages too.

pic and info: H&M

Tags: H&M, Sonia Rykiel, UNICEF