No, you’re eyes do not deceive you. You are looking at the one and only Karl Lagerfeld in a reflective vest. The purpose of the campaign is to raise awareness of the importance of wearing a reflective vest at night in case your car breaks down. The slogan reads: “Yellow, ugly, it doesn’t match with anything, but it can save your life!” The campaign began last Wednesday, but unfortunately, only in France.

pic and info: International Herald Tribune